.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a brand name ambassador as well as an entrepreneur in the firm, it shared with ETRetail.Without making known the specific percentage of concern the cricketer has actually taken, the company claimed it is a significant and critical investment.This partnership targets to take advantage of KL's astounding recognition, especially one of young people and also health and fitness aficionados, to extend Boldfit's reach into low compertition markets and also demographics around India.Sharing about the label's development strategies, Pallav Bihani, creator and also chief executive officer of the business claimed, "Our experts are actually going all-in on expanding our activewear and footwear categories, which are actually readied to redefine the fitness market. These sectors are our potential development engines." Presently, physical fitness as well as yoga exercise devices drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained an income of Rs 73 crore. With critical efforts as well as this alliance, the brand name targets to reach out to a revenue of Rs five hundred crore through FY26. Established in 2018, it presently offers over 1 crore customers every year and also targets to extend this scope to 5 crore through this alliance. Additionally, it is boosting its own supply chain infrastructure to make sure swift distribution and also regular item availability.Looking forward, the D2C startup counts on a spurt in online visitor traffic, social media sites involvement, as well as higher purchases around our crown jewel types.
Published On Aug 1, 2024 at 10:46 PM IST.
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